Road marking is the application of materials or paints on road surfaces, pavements, and concrete to communicate information to motorists and pedestrians. According to BlueQuark Research and Consulting, the global Traffic Road Marking Coatings Market is predicted to grow considerably during the forecasted period. Factors such as the strong emphasis on introducing high-performing road pavement markings with durability, wet reflectivity, and high contrast to surge road safety are expected to drive the need for Global Market in the forecasted period. Further, increasing spending on infrastructure development for constructing new highways and focusing on repair & maintenance operations are expected to drive the global Traffic Road Marking Coating market. However, the traffic road marking coatings market are high raw material and production cost as it impacts the production of road marking products and stringent regulations for manufacturing road marking products is expected to restrain the Traffic Road Marking Coatings market in the forecasted period.

Traffic road marking coatings are utilized for various applications such as highway lane markings, edge line markings, zebra crossing painting, centerline painting, and car park structures.

Traffic safety products, like road markings, are predicted to experience a high growth rate in demand and adoption due to the surging awareness regarding road safety. Road safety measures include creating awareness through signals, sign boards, and essential messages, mandating traffic rules, and organizing awareness camps and other methods. Further, signboards are the most commonly used method for preventing road accidents and mishaps. Roads are the most used transportation medium. Hence, users such as cyclists, pedestrians, and motor vehicle drivers are susceptible to accidents. Measures such as footpaths, safe crossing points, rumble strips, cycling lanes, and other traffic calming measures have significantly increased the demand for global road marking coatings. Road marking is applying paints and coatings to roadways, pavements, concrete, or asphalt to display information such as directions, lanes, zones, speed limits, parking, stopping, and safety for vehicles and pedestrians. Road marking is usually done either by skilled experts using non-mechanical road marking equipment or by using road marking machines such as fibre laser or laser marking machines. Road marking material are used for road signalization when applied on the road with or without anti-skid aggregates and with or without dropped-on glass beads. It is referred to the product with indications on types and proportions of dropped-on glass beads and anti-skid aggregates. The demand for road marking paint and coating is also rising due to more stringent government rules and traffic safety concerns. Governments are putting tight laws that call for premium road marking paints and varnishes to maintain road safety. The rise in demand has been influenced by the public's increased understanding of the significance of road safety.

The Asia-Pacific region is awaited to dominate the market. The increasing concerns for road traffic safety recently have increased demand for road marking materials to ensure lane driving. Europe has appeared as the largest market, while the Asia Pacific is predicted to observe the highest growth during the forecasted period. The European Union Road Federation, as a part of its continuing efforts, is actively researching to develop standard suggestions to reach its goal of decreasing highway fatalities. Using high-quality building materials, safety measures, training, and better surveillance of contractors are predicted to augment the demand in the forecasted periods. Road marking refers to applying paints or materials to roadways, concrete, asphalt, and pavements to transmit information to automobiles and pedestrians. This can be done by skilled persons using non-mechanical road marking equipment or road marking machines. Poor pavement is one of the significant causes of road accidents. Cracks and potholes on roads slow down the passage of automobiles, buses, and trucks, resulting in heavy traffic towards the end of the day. Thermoplastic marking paint is a type of road marking made from thermoplastic material. This paint is usually melted and then applied onto the surface to be marked. Thermoplastic marking paint is often used for traffic signs, crosswalks, and other pavement markings. This type of coating is long-lasting and can last for several years. There are many benefits to using thermoplastic marking paint over different kinds of paints. Road markings are lines, shapes, or words painted on a roadway surface that provide guidance and information to drivers. They indicate lane positions, shoulder drop-offs, merging areas, no-passing zones, stop lines at intersections, crosswalks, pedestrian crossing islands, school zones, railway crossings, and other potentially hazardous locations. Road markings are one of the most essential tools for guiding traffic and ensuring safety on roads and highways. Permanent traffic road marking includes pavement tapes and paints. Aerosol permanent paints are extensively used for traffic line marking. They exhibit a high percentage of solid and resin content, contributing to exterior durability and water and abrasion resistance. Aerosol paints are available in various colours, but white and yellow are preferred in several applications, including crosswalks, streets, airport runways, highways, and parking lots. These paints have long durability compared to conventional paints.

Some of the market's key players are 3M, Dow, The Sherwin-Williams Company, Geveko Markings, and PPG Industries.

In June 2022, Sherwin Williams acquired German Industrial Coatings Company, Gross & Perthun GmbH. The Sherwin-Williams Company (NYSE: SHW) announced an agreement to acquire Gross & Perthun GmbH, a developer, producer, and distributor of paints primarily for the transportation and heavy equipment industries headquarters in Mannheim, Germany.

Global Traffic Road Marking Coatings Market report provides deep insight into the Industrial market's current and future state across various regions. The study comprehensively analyses the Traffic Road Marking Coatings Market by segmenting based on Product (Paints, Preformed Polymer Tapes, Thermoplastics, Epoxy, Field-Reacted Systems and Permanent Markers), Type (Permanent and Removable), Application (Road Marking Lines and Road Marking Labels), End Use (Roads and Highways, Parking Lots, Airport, Factory, Anti-Skid, Sports Field and Others) and Geography (Asia-Pacific, North America, Europe, South America, and Middle East & Africa). The report examines the market drivers and restraints and the impact of Covid-19 on market growth in detail. The study covers emerging market trends, development, opportunities, and challenges in the industry. This report also covers extensively researched competitive landscape sections with prominent companies and profiles, including their market shares and projects.